Recently, the New York Times had an article on their website concerning cereal sales going down and down and how Millennials just aren’t eating cereal like our parents back in the day. The most intriguing part of the article was that a survey stated that 40 percent of us weren’t eating cereal because we don’t want to go through the rigmarole of fixing a bowl of their favorite cereal and cleaning up said bowl.
Cue the lament from older generations about how lazy our generation is while ignoring that 60 percent of us would rather eat oatmeal and breakfast sandwiches.
But I’m interested in the 40 percent who said they didn’t have time. Are they the types who believe breakfast is just coffee and maybe a piece of fruit? Are they the ones who value sleep more than food (i.e. everyone in college)? Do they simply prefer brunch over breakfast because you can have alcohol and not have people judging you? Maybe they’re just not in the mood to stare at a bowl of soggy cereal in the morning and experiencing an existential crisis about their life choices. Whatever the reason, the cereal companies have taken notice and are doing their best to court our generation that has realized that cereal may not actually be the best food to start the day with.
My suggestion? Stop marketing it as a breakfast food and make it an everyday food. Lord knows I’ve eaten cereal more than a few times for dinner.You wouldn’t even have to abandon your sugary roots. Really push a lot of the sugary cereals like Lucky Charms or Cinnamon Toast Crunch and create recipes like donuts topped with cereal or crunchy chocolate cereal bark.
I personally look forward to seeing Trix infused organic ice cream at my local place.